GoTo, a provider of unified communications and collaboration software, offers a range of products designed to meet the needs of UK businesses, from small enterprises to larger organisations. Known for its flexibility and focus on hybrid work environments, GoTo aims to streamline communications, meetings, and remote work with a variety of tools. This review covers GoTo core products, their pricing, and key pros and cons to help UK businesses decide if it’s the right choice for their needs.
GoTo products and pricing
GoTo offers a suite of products, primarily focusing on communication and collaboration tools. Below are the key offerings:
| Product | Purpose | Starting Price (per user/month) | Participants Capacity | Key Features |
|---|---|---|---|---|
| GoTo Connect | VoIP, video conferencing, messaging | £18 | Varies by plan | VoIP, messaging, video conferencing |
| GoTo Meeting | Video conferencing | £9.50 | Up to 3,000 (Enterprise plan) | HD video, screen sharing, recording |
| GoTo Webinar | Webinars | £75 (per organiser) | Up to 5,000 (higher plans) | Live/recorded webinars, lead generation tools |
| GoTo Training | Online training | £92 (per organiser) | Up to 200 (depending on plan) | Breakout rooms, quizzes, polls |
| GoTo Assist | Remote IT support | £30 (per agent) | Varies by need | Remote access, troubleshooting |
1. GoTo Connect
A comprehensive communication platform, GoTo Connect combines VoIP, video conferencing, messaging, and more into a single interface.
- Pricing: Starts at £18 per user/month for the basic plan, which includes VoIP and standard video conferencing features. Advanced plans with more integrations and customisations are priced higher, typically around £25-£35 per user/month.
2. GoTo Meeting
GoTo Meeting is a web-based video conferencing tool that allows businesses to hold virtual meetings, offering HD video, screen sharing, and meeting recording.
- Pricing: Begins at approximately £9.50 per user/month for the Professional plan (for up to 150 participants). The Business plan costs £12 per user/month (for up to 250 participants), and the Enterprise option with more advanced features and capacity (up to 3,000 participants) has custom pricing.
3. GoTo Webinar
Designed for hosting webinars, GoTo Webinar allows businesses to host live or recorded events for lead generation, training, and more.
- Pricing: Starts at £75 per organiser/month for up to 100 participants. Higher plans (e.g., for 500, 1,000 participants) increase in price depending on the capacity.
4. GoTo Training
GoTo Training provides tools for conducting online training sessions, featuring breakout rooms, quizzes, and polls to enhance engagement.
- Pricing: Begins at around £92 per organiser/month for up to 25 participants. Higher plans accommodate more attendees, with pricing based on specific business needs.
5. GoTo Assist
GoTo Assist is a remote support tool that allows IT teams to access and troubleshoot devices remotely, making it a key tool for tech support and customer service teams.
- Pricing: Starting at roughly £30 per month per agent, GoTo Assist offers various plans depending on the number of technicians and sessions needed.
Pros of GoTo
- All-in-one communication: With GoTo Connect, businesses can consolidate multiple communication tools (VoIP, messaging, video meetings) into a single platform, which simplifies management and improves user experience.
- Scalability: GoTo offers a range of plans suitable for businesses of all sizes, with flexibility to scale as your organisation grows. The variety of product offerings ensures that businesses can select the right tools for their unique requirements.
- User-friendly interface: GoTo’s products are known for their intuitive, easy-to-use interfaces, making onboarding and daily usage seamless, even for non-technical users.
- Remote work capabilities: GoTo’s tools are built to support hybrid and remote work environments, with features like remote access, screen sharing, and mobile apps that help businesses maintain productivity regardless of location.
- Advanced security: With features like end-to-end encryption, GoTo provides robust security measures that make it suitable for businesses with sensitive communications needs.
Cons of GoTo
- Price structure: While GoTo’s pricing is competitive for small businesses, larger companies requiring advanced features or support for a high number of users might find the cost escalates quickly, particularly with premium options like GoTo Webinar and GoTo Training.
- Occasional performance issues: Some users report occasional glitches, such as connectivity issues in video conferences or lag in remote access tools, which could be frustrating during critical meetings or support sessions.
- Limited customisation for lower tiers: While GoTo offers a lot of features, the more basic pricing tiers may not provide enough customisation options or integrations, which could limit flexibility for businesses with complex needs.
- Learning curve for advanced features: While the basic tools are easy to use, some advanced features (especially in GoTo Webinar and GoTo Training) may require a learning curve, particularly for users who are unfamiliar with hosting larger events or using engagement tools like polls and quizzes.
Getting the best price
When considering GoTo’s products, it’s important to be aware of potential hidden costs, discounts, and ways to ensure you’re getting the best price for your business. While the pricing for GoTo’s core products is relatively straightforward, businesses should take into account the following factors:
Hidden fees
- Premium features: While GoTo’s basic plans cover essential features, advanced features like larger participant capacity, increased storage, and enhanced analytics often come with higher-tier plans or add-ons. For example, GoTo Webinar’s basic package supports up to 100 participants, but businesses hosting larger events will need to upgrade to higher plans, which increase the cost substantially.
- Customisation and integration costs: Certain integrations or customisations may not be included in lower-tier packages. If your business requires CRM or advanced analytics integration, check if this is available in the standard package or if it requires a premium plan.
- International calling fees: For GoTo Connect (the VoIP service), while domestic calls may be included in the base price, international calls could incur additional charges depending on the region. Businesses with international operations should review call rate structures carefully.
- Overuse penalties: Some plans, especially with GoTo Assist and GoTo Meeting, may impose charges if your business exceeds the allotted number of users or sessions. Make sure to verify what the usage caps are and any costs associated with exceeding them.
Discounts and promotions
- Annual payment discounts: Like many SaaS providers, GoTo offers discounts for businesses that opt to pay annually instead of monthly. This can result in savings of up to 20%, making it a smart option for businesses that plan to use the service long-term.
- Volume-based pricing: Larger organisations with a high number of users can often negotiate volume-based discounts. If your business requires numerous licenses or users, consider reaching out to GoTo’s sales team for a tailored package and potential bulk discount.
- Seasonal promotions: GoTo occasionally offers promotional discounts, particularly for new customers or during major business seasons. These can reduce the initial subscription cost, so it’s worth checking if there are any active promotions before purchasing.
- Non-profit and educational discounts: GoTo has specific discounts available for non-profit organisations and educational institutions. If your business falls into either category, it’s advisable to inquire about these special rates, which could be significantly lower than the standard pricing.
Getting the best price
- Trial periods: GoTo typically offers a free trial for many of its products, which allows businesses to test the tools before committing to a paid plan. This is a great way to ensure the product meets your needs without incurring immediate costs.
- Negotiating with sales: Businesses, especially those looking to scale or use multiple GoTo products, can often negotiate better deals directly with GoTo’s sales team. Explaining your specific needs, such as the number of users and preferred features, can result in more favourable pricing.
- Bundling products: If your business is looking to use multiple GoTo services (e.g., combining GoTo Meeting with GoTo Webinar), ask about bundle pricing. Purchasing several tools together can often result in a discount compared to subscribing to each product separately.
- Avoiding unnecessary upgrades: It’s easy to be upsold on advanced features you may not need. Evaluate your business requirements carefully to ensure that you only pay for features that directly benefit your operations. For example, if your business doesn’t regularly host large events, there’s little reason to pay for GoTo Webinar’s higher-tier plans that support thousands of participants.
Conclusion – GoTo pricing review
GoTo’s range of communication and collaboration tools can be a solid choice for UK businesses, particularly those that prioritise remote or hybrid work environments. The all-in-one platform, scalability, and robust security make it a convenient and reliable solution for many organisations.
However, businesses should carefully evaluate the pricing and feature sets, especially if they require more advanced capabilities or have a large number of users.
For small and mid-sized businesses looking for user-friendly tools that can grow with them, GoTo presents a compelling option. Nonetheless, it’s important to weigh the potential drawbacks, such as cost and occasional performance issues, to ensure that GoTo meets your organisation’s specific needs.
Alternatives
FAQ – GoTo pricing review
GoTo Connect starts at £18 per user/month for the basic plan. This plan includes VoIP, messaging, and video conferencing. More advanced plans, which offer additional features like integrations and customisations, can range between £25 and £35 per user/month.
GoTo Meeting’s pricing begins at £9.50 per user/month for the Professional plan, which supports up to 150 participants. The Business plan costs £12 per user/month, and the Enterprise plan, with support for up to 3,000 participants, is available at custom pricing.
Yes, GoTo provides discounts if you opt for annual payments, typically around 20%. This option allows businesses to save compared to the monthly pricing structure, making it a good choice for long-term users who wish to reduce overall costs.
While the base price covers core features, some advanced tools, such as larger participant capacity or custom integrations, require higher-tier plans. Additionally, international calling rates, overuse penalties, and premium features could increase overall costs depending on your business’s needs.
To secure the best price, consider bundling multiple GoTo products, negotiating with the sales team for volume discounts, and opting for annual payment plans. It’s also beneficial to avoid unnecessary upgrades and make sure the features match your business requirements.
Yes, GoTo offers volume-based pricing for businesses with a large number of users. If your organisation requires many licenses, it’s worth negotiating with the GoTo sales team to receive a tailored package that meets your specific requirements and budget.
GoTo offers discounts for non-profit organisations and educational institutions. If your business qualifies, you can contact GoTo to inquire about special rates, which can be significantly lower than the standard pricing for these sectors.
GoTo Webinar starts at £75 per organiser/month for up to 100 participants. For larger capacities, such as 500 or 1,000 attendees, the price increases accordingly. The largest plans support up to 5,000 participants, with custom pricing for very large events.
GoTo offers free trials for many of its products, typically lasting 14 to 30 days. This trial period allows businesses to test the platform’s features and ensure it meets their needs before committing to a paid subscription plan.
Yes, while domestic calls are included in GoTo Connect’s base plan, international calls may incur additional fees. These rates vary depending on the country and region, so businesses with international operations should review the call rate structure carefully.